Marketers have been racing toward customer data platforms (CDPs) to solve their data management and customer experience challenges. But as with any tool or platform, simply adopting a CDP does not solve these challenges or demonstrate ROI. Effective data management, preparing for the death of the third party cookie and a framework for implementing a CDP are all key considerations.
We are hosting a roundtable session on December 9 to discuss the critical areas to consider for CDP success and how your organization can deliver a total customer experience.
Interested? Complete the form to request your invite