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A Luxury Daily Woman to Watch, Kristy LaPlante

Kristy LaPlante is one of only 25 leaders in luxury marketing to be given an honor by Luxury Daily, through inclusion in their annual list of “Luxury Women to Watch 2015.” We couldn’t be more proud! Therefore, we wanted to take a moment to highlight some of the hard work Kristy does for Merkle and her clients.

As a member of Merkle’s Digital Agency Group, Kristy is paving the way for women in luxury marketing through her leadership on a number of Merkle projects.

What Kristy loves about her job as a Digital Marketer:

  • Being able to identify untapped market opportunities for clients
  • Pushing the envelope through strategy and creativity
  • Working with world-class brands
  • The rush of the high stakes!

Her proudest achievements as a luxury marketer:

"There have been so many moments in my career that have been impactful and memorable for me, but my proudest achievements are the achievements of my clients. As an agency representative, I’ve had the great fortune of working alongside iconic brands like Ralph Lauren, kate spade, Elie Tahari. It’s exhilarating to achieve national scale for a boutique client, or help an established designer recognize their untapped online revenue potential."

Kristy is helping luxury brands propel their growth, and as the market continues to grow (4 percent growth in 2013 according to Bain), it is marketers like her that will be leading the cause. In an industry that is gaining in sophistication to match customer’s sophisticated expectations, innovative thinking and flawless execution are critical to future success. "Kristy has been an engaged thought leader in the luxury industry for much of her career. This recognition is well deserved and we are excited about what the future holds for Kristy and Merkle. Congratulations, Kristy!" said Senior Director of Digital Strategy, Jeffrey Godish.

As 2015 quickly rolls upon us, we will most certainly watch this luxury marketer with anticipation of what she will do next. Thanks for the great work Kristy, we are lucky to have you on the team!

— Cheryl Sansonetti, on behalf of the Merkle crew.