Deft Research has been focused on the health space for many years. They are really experts at buying behavior. One of the things we learned last year from their research was the difference among the switcher population vs. the millennial population vs. the older population, and what their behaviors and attitudes were and what drove their decisions. I don’t expect to find new information in the '16 study, but what we do expect to see is how has the population evolved.
Are we getting smarter consumers who are making decisions more so based on network vs. price? Price will always be a driver, but the assumption here is that the population is getting smarter about their benefits, how to buy them, how to make the most of their benefits, and that’s what we’ll be looking for out of that research.
