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Blog - All Customer Relationship Management

Latest Posts

How to Craft Meaningful Email Experiences for Healthcare Professionals

Email continues to be the most preferred source of marketing content for healthcare professionals in 2019. Many HCPs say they are generally ok with getting the promotional emails the industry is sending. Dive into the facts and how to craft messages that connect.
Topic: Health | Email

Three Critical Ways to Revolutionize Your Pharma Email Approach

Over a four-part blog post series, I’ll explore each of these best practices to help pharma marketers revolutionize their current strategies to achieve marketing excellence. This first post focuses on the traditional approach to email, as many pharma marketers would like to move away from traditional email development.
Topic: Health | Email

Emailing Your Customers: When Is It Too Much?

In our rapidly evolving digital marketing ecosystem, email has remained a staple among marketers. It is widely used as an effective non-personal channel for both consumers and HCPs. But if you're wondering if you're sending too much, you're not alone.
Topic: Health | Email

How Would You Rate Your Communications to HCPs?

It is critical to move away from an ad hoc approach incorporating email into your campaign strategy, and to take a more analytic approach to the frequency, content, cadence, and targeting of your overall email communication.
Topic: