Blog - Adobe

Adobe Commerce gives merchants a powerful platform to deliver compelling commerce experiences. But even with a robust platform, achieving this transformation smoothly and successfully requires an investment of time, budget, resources, and complete buy-in from the organization.

From the early stages of project scoping and stakeholder buy-in to development, deployment, and support, we take a deep dive into the process of each stage.

Data Accelerator Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.

Merkle’s Loyalty Accelerator for AEP aims to help deliver the experiences customers are looking for with a standardized data schema focused on real-time awareness and a comprehensive view of the customer.

Adobe offers a series of prebuilt connectors to allow you to access data from multiple system, that enables you to get data quickly, and easily, from external systems into the Adobe Experience Platform.

Identity is the core enabler needed as part of the new solutions as it is the key to driving optimal experiences. Merkle’s Identity Accelerator powered by Merkury solves for that.

With Adobe’s strategy now firmly aimed at developing AEM as a cloud service first and foremost, any new deployments are likely to follow that strategic direction. But for those older deployments, what sort of business benefits can you expect?

Adobe Journey Optimizer is an end-to-end customer experience solution that enables organizations to reach this level of customer experience management.