Key Takeaways
Detailed Overview
The shift to GA4 is much more involved than a simple UI change; it is a complete measurement paradigm shift that will require careful consideration, cross-departmental buy-in, and organizational change management. We’ll walk through a GA4 Adoption Roadmap to ensure your data is consistent for continued YoY measurement and that your organization is prepared for full Universal Analytics deprecation in 2023.
This is Part 1 of a 4-part series.
