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Merkle to deliver keynote on ‘How AI is transforming CX in a cookie-less world’ at AIM’s Cypher 2022

September 20, 2022

Merkle, dentsu’s leading data-driven customer experience management (CXM) company, announced that Geetha Apathotharanan, vice president, technology, and Sonia Thakurani, vice president, data platforms will deliver a keynote session at Cypher 2022 in India. The in-person conference will take place on September 21-23, 2022, at Hotel Radisson Blu, Bangalore.

Cypher, India’s Largest AI Summit, is Analytics India Magazine’s (AIM) flagship conference. The sixth edition of the conference will offer attendees an immersive experience with thought leadership, knowledge sessions, and workshops over three days. Attendees will get to network with the nation's top experts on AI, analytics, data science, and tech.

On September 22, Apathotharanan and Thakurani will co-deliver a keynote session at 03:00 p.m. (IST) titled "How AI is transforming CX in a cookie-less world". Through the rise of digital commerce, marketers and advertisers have relied heavily on third-party cookies to target audiences online. But with plans in place to phase-out third-party cookies by end of 2024, it is important to develop and adopt identity-based solutions.

In their keynote, Apathotharanan and Thakurani will deep dive into Merkle’s innovative AI-enabled enterprise identity solution which helps brands create unique customer IDs and map customer journeys using first-party data. They will demonstrate how to enable more contextual and personalized customer experiences in a cookie-less world.

“We are delighted to be a part of this conference and help businesses and brands replace cookie-based IDs with new identity and people-based data sources. Platforms like Cypher offer an opportunity to interact and exchange ideas with experts in the analytics industry. It’s great to have some of our top minds at Merkle leading the discussion on transforming CX in a cookie-less world,” says Navin Dhananjaya, chief solutions officer, Ugam, a Merkle company.

On September 21, Sai Kumar, vice president, recruitment at Merkle will also join a panel discussion at 01:00 p.m. (IST) on “Developing talent at the intersection of domain & data analytics.” Merkle looks forward to engaging data scientists, AI experts, and business leaders at the Merkle booth over the 3-day conference.

To learn more, visit Cypher 2022.

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 16,000 employees, Merkle is headquartered in Columbia, Maryland, with locations in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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