Merkle (www.merkle.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced that Kristy LaPlante, associate director of digital strategy, has been named to Luxury Daily’s annual list of "Luxury Women to Watch 2015." She joins an elite group of 25 leaders in the luxury marketing industry who represent the best that marketing has to offer, and who are set to make a difference next year in luxury advertising, marketing, media and retail.
The third annual list honors those women behind the scenes who work on campaigns, store promotions, handle corporate messaging and develop and implement strategy and tactics. According to Luxury Daily editor in chief Mickey Alam Khan, "These role models on the Luxury Women to Watch 2015 list can inspire female executives to not only raise their hands to play a pivotal role in luxury marketing and retail, but also encourage those on the sidelines to consider a long-term career with luxury brands."
Change is a constant condition in digital marketing that requires marketers to find innovative ways to honor the brand aesthetic within an increasingly on-demand environment. Digital luxury marketing is really a compilation of art and science, the best of both worlds. As the associate director of digital strategy, LaPlante helps luxury marketing clients succeed through continuous evolution of their processes and helping them remain open-minded toward the emerging narratives that digital channels create.
"I am honored to join this group of accomplished executives selected by Luxury Daily," said LaPlante. "Our work at Merkle as data-driven marketers lends itself to innovative thinking in the luxury space, and it’s exciting to help our luxury and retail clients push the envelope in calculated yet creative ways. Every day I have an opportunity to deliver targeted, strategic plans to world-class brands and bring relevant, customized experiences to customers across the globe."