Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, today announces that Merkle has joined the Yahoo Preferred Partner Program, a growing community of innovative advertising technology and service companies committed to delivering a higher standard of technology integration and client services to digital marketers.
As a longstanding partner of Yahoo, Merkle has been specifically selected and integrated into Yahoo Gemini, Yahoo’s proprietary marketplace for search and native advertising across devices, to help marketers achieve improved results through their Yahoo Gemini advertising campaigns.
“We’re delighted to be recognized as a Yahoo Preferred Partner,” said Ryan Gibson, EVP of Marketing Strategy, Agency Services at Merkle. “This partnership is a testament to the scale and impact of our solution, and supports our mission of providing marketers with cutting-edge tools that improve campaign effectiveness.”
The Yahoo Preferred Partner Program offers a wide range of resources, training, and support to help partner members grow their businesses. Yahoo Preferred Partners have passed a rigorous selection process and represent industry innovators and services partners that help simplify the process of driving digital marketing results.
“Yahoo is excited to work with Merkle, the latest industry-leading partner who has committed to a higher standard of Yahoo Gemini product integration and client services to drive advertiser performance, scale, and ROI,” said Alex Mrazek, Senior Director, Yahoo Partner Development.