Merkle (www.merkle.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that it will host a new webinar that will demonstrate how marketers can deliver on the vision of unified interactive marketing through technology. The webinar, entitled Unifying Interactive Marketing: The challenges within the DMP, will take place Tuesday, December 3 at 2:00 p.m. ET and will feature guest speaker Susan Bidel, Senior Analyst, Forrester Research and Matt Mobley, chief marketing technology officer, Merkle.
While the Data Management Platform (DMP) space has rapidly matured, adopters need to understand the limitations of the DMP and the role it can play in an interactive marketing hub. The webinar will discuss how the DMP is a key ingredient in any interactive marketing organization. It is imperative that marketers look at the larger vision of unified interactive marketing and determine which technologies can work in concert with each other to achieve the vision of improving and informing the user experience in every interactive media and channel. Attendees will gain insight on:
- The state of the DMP market
- The limitations of the DMP and the role it can play in an interactive marketing hub and
- How organizations can achieve truly unified marketing
“Many organizations have adopted DMP technologies with the belief that they will move closer to the unified interactive marketing vision, but in reality they are leveraging these technologies as point solutions for a limited set of channels and media,” said Mobley. “As marketers we need to look to the larger vision of unified interactive marketing.”