Event Details

In today’s landscape, innovation is non-negotiable – but where should you focus your efforts to get the most value?

Transform with Google explored the latest advancements in digital marketing through a data-first lens to help marketers plan for the year ahead and addressed the challenges facing their organizations. Advertisers, analysts, data scientists, and marketers came together virtually for this half-day event to learn from experts across Merkle, Google, and top brands about topics ranging from ethical AI to retail media.

Session tracks:

• Innovation Stage Breakout Track: Explore the top digital advertising trends that marketers need to think about as they formalize plans for the rest of 2023.
• Product Breakout Track: Learn how the Google stack, including products like SA360, DV360, and GA4, takes digital marketing tactics.

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