Roundtable: Use GA4 to Drive Media Effectiveness

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Event Details

The Google Marketing Platform is powerful on its own – but putting GA4 at the center unlocks a broad new set of capabilities that make your marketing dollars work harder for you. From targeting and bidding to data-driven attribution, GA4 enhances many critical aspects of media activation. Join this roundtable with Merkle's Nick Iyengar & Emily Anthony to learn how to take full advantage of GA4’s unified data and in-platform machine learning capabilities to drive media effectiveness.