Event Details
The Retail Media Forum is focused on the dynamic and quickly evolving retail media landscape. Attendees will hear from industry experts and thought leaders on the current and future landscape of retail media, best practices for leveraging retail media to achieve brand and shopper marketing objectives, how consumers engage with retail media and case studies demonstrating real-world challenges and successes.
To listen to our session on-demand, please complete the form.
Our Sessions
Non-endemic Opportunities for Retail Media Partnerships
Non-endemic Opportunities for Retail Media Partnerships
Date/Time:
2:50pm, March 31
How to accelerate your brand growth and awareness using retail media networks (even if you’re not a vendor)
Customers are the most valuable asset to any retailer’s business, and access to these people and their shopper data are increasing more in demand by brands. As more retailers and brands have started to realize the opportunity those assets present, we’ve seen a rise in retail media networks (RMNs). There is, however, another player in this relationship, and that’s a brand that doesn’t sell directly through the retailer, but offers complementary products or services. These are known as non-endemic (NE) advertisers. The Merkle team will lead a discussion on the approach that retailers are taking to develop non-endemic offerings how brands can fit this into their media strategy.
To listen to our session on-demand, please complete the form.
Speakers:
Senior Vice President, Media and New Stream Media
Retail Brand and Performance Marketing Leader
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