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ANA: Account-Based Marketing Committee Meeting

April 26 | Virtual Meeting

Event Details

The B2B Committee focuses on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, employer marketing, the marketing/sales relationship, measurement, ROI, and more. The committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective roles and organizations. 

Register for the April meeting to join our session to learn how to elevate your ABX strategy.

Our Sessions

Location: Virtual
Date/Time: 11:10am, April 26

The successful implementation of account-based experience (ABX) strategies takes a village and a shift in mindset. For most B2B companies, the journey is not linear; nor is it a funnel. So, where do you start? In this session, we’ll uncover the foundational principles of ABX: from how to achieve organizational alignment to where to place your technology investments and everything in between. 

Takeaways include:

  • Understanding the key differences between Demand Generation, ABM, and ABX.
  • Actionable tips on how to align teams on engagement triggers and success goals.
  • How to inspire a zero waste marketing strategy to yield better opportunities. 


Sarah Doughty

Sarah Doughty

Senior Director, Media Strategy