Advertising Week 2021 is all about now. Celebrating our newfound ability to reconnect in the home of our industry, we’ll gather in New York and digitally around the globe for four days of insight, inspiration, and rejuvenation. With a focus on brilliant creative work, technology advances, consumer research and media transformation happening right now, #advertisingweeknow is a culmination of our collective creativity in action.
Check out our sessions below and join dentsu's sessions here.
Addressability + Scale: A Conversation with Merkle
For far too long, marketers were faced with a choice when approaching audience targeting: what is more important, addressability or scale? Today, however, that is changing and brands realize they can get the best of both worlds. In this panel, hear from Merkle, one of the industry leaders in data and identity, about how they are working with marketers to execute data-driven campaigns, how they are working with ad tech partners like OpenX on scaling campaigns, what challenges still need to be overcome and much more.