Event Details
AdExchanger's Industry Preview is an exclusive, one day conference for data-driven professionals in the digital advertising and marketing industry focused on what to expect in the year ahead. AdExchanger curates a program of visionary thought leaders and industry innovators who see beyond the obvious and prepare you for what is to come.
Be a part of this unique experience to:
• Discuss challenges
• Gather solutions
• Learn what’s on the horizon
• Realize your next strategies
Our team is excited to be speaking at this years event! For more details, check out the session information below.
Our Sessions
Can Retail Media Save Programmatic?
Can Retail Media Save Programmatic?
Location:
Edison Ballroom, New York, NY
Date/Time:
10:40am, February 7
Ad tech and digital media companies are all-in on the new wave of retail media businesses. But what’s in it for them? In this panel, we’ll discuss the opportunities that retail media could hold for the open web, and whether the ad tech and marketing companies seizing this opportunity can carve out a sustainable piece of the market for themselves.
Speakers:
VP, eRetail & Commerce Media, Merkle
Chief Client Officer and Executive Vice President, The Trade Desk
Head of Media Analytics, Data & Technology, Hershey's
Senior Editor, AdExchanger
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