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Blog - Digital Marketing Channels

Latest Posts

Custom Affinity 2.0 vs. Custom Intent Audiences

Custom Affinity and Custom Intent audiences allow advertisers to utilise bespoke targeting that is more granular and brand specific than ever before. In this blog, find out which targeting method is most suited to your campaign and how to set it up.
Topic: Display

How SEO and PPC can work together

Combining strategies for Paid and Organic can result in better performance for both, but how? There are a few really easy ways to get synergies started in your campaigns.
Topic: SEO | Paid Search

GDA vs. DV360: Comparing Google's Display Platforms

There are many ways of running display activity – this comparison will be concerned chiefly with Google’s two platforms: Google Display Ads (GDA - formerly GDN) and Display & Video 360, (DV360, formerly DBM). They have a variety of similarities and differences in terms of the features available, which will be outlined in this post.
Topic: Display

Campaign Manager vs. Analytics 360: Campaign Tagging

Accurate and up-to-date tagging is essential in the programmatic world. It ensures the integrity of all our reports allowing us to be transparent. Do you need to add tags in your campaign? Read on to find out whether manual tagging or Analytics 360’s auto-tagging feature is more suitable to you.
Topic: Display

The importance of audience exclusion on Facebook

Whilst it’s important to pinpoint the exact audience you want to be targeting, from a social media perspective it’s equally important to plan exactly who you want to exclude. Nobody wants to be targeting and putting spend behind users who aren’t likely to convert after all!
Topic: Social