Product Listing Ads

Latest Posts

Google Introduces Absolute Top Impression Share Metric For Shopping

Authored by: Marie Thomas, Julie Roth |
Published on: Sep 01, 2017

Google recently launched Absolute Top Impression Share (ATIS) as a competitive metric for Shopping to give advertisers further insight into ad prominence within the product carousel.

Topic: Digital Marketing Channels | Product Listing Ads | Paid Search

Are Your Customers Buying What They’re Clicking On? Four Considerations for Retailers in E-Commerce

Authored by: Alex Brumas |
Published on: Aug 14, 2017

Google search ad clicks don't always end in orders featuring the same category of product featured in the ad. Here's how Merkle examines and takes advantage of this behavior.

Topic: Digital Marketing Channels | Paid Search | Product Listing Ads

Google to Soon Update Showcase Shopping Ads Pricing Model

Authored by: Andy Taylor |
Published on: Aug 04, 2017

Advertisers taking advantage of Google Showcase Shopping Ads are receiving notifications from AdWords that, beginning in mid-August, Google will update how advertisers are charged for interactions with these ads.

Topic: Digital Marketing Channels | Paid Search | Product Listing Ads | Retail

Google Testing Price Slashes in Shopping

Authored by: Nicole Abba, Jessica Keeseman |
Published on: Jul 28, 2017

Beginning in early July our team started spotting a new extension test on Google Shopping in which discount prices are presented with their full price slashed out directly to the right.

Topic: Paid Search | Product Listing Ads | Digital Marketing Channels | Retail

Merkle Q2 2017 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 19, 2017

We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.

Merkle Q1 2017 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Apr 25, 2017

Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.

Why Google Shopping Yields Smaller Orders, and Why That Might Be Okay

Authored by: Andy Taylor |
Published on: Apr 10, 2017

Advertisers consistently find that the average order value (AOV) of Google Product Listing Ads tends to be smaller than text ads. Here we examine what's behind this difference in performance.

Topic: Digital Marketing Channels | Paid Search | Product Listing Ads

Amazon Focusing on Mobile with Google Product Listing Ads

Authored by: Andy Taylor |
Published on: Feb 14, 2017

Amazon is now bidding on Google Shopping ads, and is currently much more competitive in phone and tablet Google Shopping results than it is on desktop. Why might this be the case?

Topic: Digital Marketing Channels | Paid Search | Product Listing Ads | Mobile