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Virgin Mobile UAE Partners with Merkle MENA for Performance Media

March 31, 2021

Merkle, (www.merkle.com) a leading technology-enabled, data-driven customer experience management company and part of dentsu, specializes in the delivery of unique, personalized digital customer experiences, has been selected as performance agency for the UAE’S leading digital mobile brand, Virgin Mobile.

Merkle’s remit is to build and activate a performance strategy that helps drive brand awareness, improve consumer engagement, and build long lasting personalized relationships with consumers in the UAE. Merkle were appointed based on a combination of their global expertise in performance media and their passion for using technology to better understand local consumer needs and behaviors.

Rob Beswick, Managing Director at Virgin Mobile UAE, said: “To ensure that we make a meaningful impact on our audiences, we needed a partner who clearly understood our vision for the mobile segment in the UAE coupled with an exceptional performance media track record. Merkle’s people-based insights combined with Virgin Mobile UAE’s leading edge digital tools will improve our data analytics and help us to deliver more effective customer engagement across all digital touchpoints. We are excited that we will be able to better engage our audiences in ways that are uniquely aligned to our brand ethos.”

Vimal Badiani, Head of Merkle MENA, said: “We are thrilled to be working with Virgin Mobile UAE as it continues its rapid growth and builds on an excellent reputation for customer-centricity in the digital arena. As digital adoption and transformation continues to accelerate amongst businesses and consumers, data-driven, people-based marketing capabilities become of greater importance. We look forward to supporting Virgin Mobile UAE in targeting audiences more efficiently and effectively to drive incremental growth and value for their brand.”



About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 29 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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