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Dentsu Expands Merkle MENA With Its Launch Into KSA

September 13, 2021
Saudi Arabia

Dentsu is expanding its operations in the Middle East and North Africa (MENA) with the launch of two offices in the Kingdom of Saudi Arabia for Merkle, (www.merkle.com), a technology-enabled, data-driven customer experience marketing (CXM) company.

The expansion will see Merkle open hubs in Riyadh and Jeddah and is a significant step in dentsu’s and Merkle’s regional growth strategy across EMEA. The hubs will service clients across the Kingdom, off the back of Merkle’s launch into the UAE in 2018.

The new operation will provide the full range of Merkle’s CXM capabilities across advanced analytics, customer strategy, CRM & loyalty, alongside expert end-to-end digital capabilities including SEO, pay-per-click, programmatic, digital analytics, and paid social. Services that Merkle had previously been offering to Saudi-based high-profile e-commerce and insurance clients via their Dubai office.

With the expansion, Merkle will firmly establish itself as one of the region’s leading CXM companies, already counting clients such as Al Hokair, Bupa, Jarir Bookstore, Beauti, and OnTime on their roster in-region. Moving forward, Merkle aims to tap into the fertile digital transformation landscape in the Kingdom, whilst also being in a position to better serve its existing clients across the Middle East.

The move will see Merkle and its portfolio of some of the world’s best-known brands capitalise and support the Kingdom’s ambitious digital transformation plans – a key enabler for realising Saudi Arabia’s Vision 2030. Merkle is well aligned to this vision, which is geared towards creating a vibrant society, a thriving economy, and an ambitious nation – by building a digital society, a digital economy, and a digital nation.

Vimal Badiani, Head of Merkle MENA said: “The digital transformation we’re seeing across the Kingdom is second to none with the emphasis on a seamless customer experience, underpinned by a strong data foundation and proof in performance media execution, we’re supporting some of the most prestigious brands in the Kingdom. Our growing team on the ground-based in both Riyadh and Jeddah allows us to continue to support our clients on their digital transformation journey.”

Tarek Daouk, CEO of dentsu MENA said: “We’re very excited for the opening of our Merkle office in the Kingdom of Saudi Arabia. Having relationships with some significant brands on the ground already, we’ve seen the strength and ambition of the digital transformation going on in the Kingdom and feel that Merkle is a perfect partner to support our existing and potential clients in delivering a full customer experience. “

Merkle’s team in The Kingdom, led by Rabah Assaf as Business Director for KSA, will be supported by a larger team of specialists across the EMEA region, able to cater to different service lines and industry verticals.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 29 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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