We’ve pulled together some updated Gen Z research and want to share six ways to reach Gen Z throughout the purchase cycle. We’ll show you how to apply storyliving, phygital, and gamification tactics to your brand and how to leverage insights into the generation to accomplish the following:
- Connect on YouTube and Instagram
- Engage through augmented reality
- Get them to interact with your brand at-shelf
- Make your brand the key to unlock cool experiences
- Try your hand at web-based gamification
- Generate ongoing engagement with competitive gaming
