Tanishq acquires 50% new shoppers online during Akshaya Tritiya sale using DSA, RLSA & Discovery ads
Traditionally, Akshaya Tritiya sees one of the biggest jumps in sales for Tanishq. However, with the advent of COVID, Tanishqhad to re-strategize to accommodate for the huge base of offline & new online consumers and leverage Google medium to reach its customers while ensuring convenience & ease with sales support.
- Identified the right media strategy for "new to e-com"audience
- Used DSA with feed to ensure coverage of new keywords used by the"new to e-com"audiences
- Used Display & Discovery campaigns for visibility for RLSA as well as on placements & audiences with high affinity
- Revisited communication strategy to target user cohorts specific to the query & ensured consumer awareness in regards to quality & delivery
- Enabled assistance via call/ chat by expanding capacity by training the store staff