Merkle Sokrati achieves #1 Rank for Yara FarmGo in the Free Weather App Category on Play Store

Objective

Yara FarmGo is a leading weather app that helps farmers get real-time weather forecasts to optimize their farming activities.
FarmGo, Formerly known as Farm Weather wanted to scale the app’s visibility on Play Store and increase keyword ranking for hyperlocal keywords.

Strategy & Execution

Keyword research and competitor analysis were conducted to understand the gaps and varied market trends in the agricultural industry. With this we achieved 30% increment in the Share of voice of non-branded organic queries of the app within 3 months.
Our team analyzed and devised the Launch Strategy for the app from Farm Weather to FarmGo App. The strategy highlighted the app’s features among the regional communities. This led to an increase in the app installs and retention of the users.
To reach the desired audiences, we optimized the app with hyperlocal keywords, through this we started ranking for 14 new keywords and scaled the app’s visibility.
Multiple rounds of A/B Tests, sanity checks of the listing page & thorough monitoring of the key metrics enabled us to show case optimum Description of the app.
We performed Monthly Sentimental Analysis to understand the gaps in user journey and focused on enhancing the in-app experience by providing multiple recommendations based on competitor analysis.
With our consistent effort of Optimizing the app on Google Play Store, Farm Go featured at #1 Position (previously at position 123) for the Top Free Weather App Category

Testimonial

“Sokrati has done an exceptional job in working on our Apps from an ASO point of view. The team that has been assigned our Digital Farming Apps continues to demonstrate great communication and knowledge regarding on and off-site ASO best practices not limited to keyword research and ranking, descriptions, link building and suggestions to further improve the app. The team has been very supportive and helpful with resolving our concerns and queries on priority basis.”