Merkle Sokrati achieves 142% rise in Organic Sessions for Taneira with Progressive SEO Efforts

Objective

Taneira, a leading Women’s ethnic wear brand, wanted to establish a solid online presence and enhance its Brand Visibility over the digital space.

Our key focus area was to drive more organic traffic through non-brand keywords.

Strategy

Key Landing Page Optimizations for Category Pages like Chanderi Sarees, Maheshwari Sarees, Khadi Sarees etc.
Optimize content on Product and Landing Pages to maintain keyword density & proximity.
Improve visibility through publishing Blogs
GSC error fixes and Sitemap recommendations
Proactive Website Sanity to access potential risk through technical errors
Resolve Duplicate Content present on the website

Execution

For Taneira to attain a significant online presence in the Women’s Ethnic wear niche, our team carried out a thorough Competitor and Content Gap Analysis and identified top-performing non-branded keywords and other landing page metrics of the industry.
With the acquired insights and Keyword Research, high-quality website content was ideated and published on Taneira’s website to increase visibility and ranking.
To improve the website traffic, compelling blogs specific to the saree categories and styling tips were published, with this we scaled the website traffic of blogs by 100%
Technical recommendations like Canonicalization and Sitemap recommendations for fixing coverage errors and pacing the indexing process were shared, this activity gave a boost to website visitors.
Through weekly website sanity checks and potential risk assessment, we rectified duplicate URLs & content errors and optimized the website to enhance user experience.

With intensive SEO Optimization, we overachieved our targets by increasing the organic users by 138%.

Testimonial

“Sokrati has been able to understand the nuances of a complex category of women's ethnic wear that Taneira operates in and come up with effective and relevant suggestions on the SEO front. The team is extremely proactive and has helped in setting up strong SEO practices including technical, on-page and off-page strategies. The organic visibility of the brand has seen a sharp growth with our association with Sokrati. Kudos to the team on a job well done.”