Case Study - Media Strategy & Planning | Merkle

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Highlighted Work

Easebuzz Accelerates Traffic by 3x through a Comprehensive SEO Strategy

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Shaadi.com boosts Engagement by 4.5X through Rich media formats

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IDFC FIRST Bank taps into Performance Max to drive 318% incremental Account Opens, at a 63% lower cost

IDFC FIRST Bank Registers 13.5L Leads at 55% lower costs through Social Media

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IDFC FIRST Bank taps into Performance Max to drive 318% incremental Account Opens, at a 63% lower cost

IDFC FIRST Bank leverages a blend of social mediums to drive 575% Incremental Account Opens

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Croma drives 90% more Online Sales at 68% higher efficiency than SSC through Performance Max

Croma drives 90% more Online Sales at 68% higher efficiency than SSC through Performance Max

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Myntra leverages Video Action Campaigns to drive 120% higher ROAS at 34% lower CPA

Myntra leverages Video Action Campaigns to drive 120% higher ROAS at 34% lower CPA

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Swiggy acquires new transacting users efficiently using custom bidding on DV360

Swiggy acquires new transacting users efficiently using custom bidding on DV360

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Voot reduces its Cost/Subscription by 74% by leveraging Custom Bidding in DV360 to optimise for high value subscribers

Voot reduces its Cost/Subscription by 74% by leveraging Custom Bidding in DV360 to optimise for high value subscribers

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IDFC FIRST Bank achieves MoM growth of 314% in Account Opens in JFM 2022

IDFC FIRST Bank achieves MoM growth of 314% in Account Opens in JFM 2022

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VAC campaigns drove 191% incremental transactions along with a 300% increase in conversion rate of Discovery Campaigns

VAC campaigns drove 191% incremental transactions along with a 300% increase in conversion rate of Discovery Campaigns

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wide

Tata CliQ uses Programmatic campaigns for Branding at Airport

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Wonderchef

Wonderchef achieves 300% Increment in Order Volume

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Wide

Strategic, technical and content roadmap helps in traffic and ranking for Freecharge FASTag

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Tata Sky uses ML Ready Account Structure for increased efficiency

Tata Sky uses ML Ready Account Structure for increased efficiency

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In Our Company

happy marketer, A Merkle Company

Davanti, A Merkle Company

Extentia, A Merkle Company

Ugam, A Merkle Company

B2B International, A Merkle Company

Pexlify, A Merkle Company

Merkle | Cardinal Path

Media Storm, a Merkle Company

DigitalPi, A Merkle Company

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