Challenge

With 40+ international brands across 27 cities in India, Helios was garnering all the affluent tech-savvy prospects' attention on their online business. 

To embellish the customer online experience and improve the discoverability of helioswatchstore.com, Merkle Sokrati looked to identify unique ways to enhance the relevancy of search queries. 

Approach

An audit of the Helios website focused on extensive keyword research (approx. 20k keywords) was carried out.

Technical recommendations including HTTP to HTTPS migration to fix key issues on the website to improve the ability of the website to crawl through the content, number of indexed pages were made.

Approx. 3400 duplicate pages were created, broken links were managed on the website, thus improving internal linking. 

Daily, weekly, and monthly analysis was carried out to ensure search engine visibility on the most relevant and important keywords. 

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