Croma drives 90% more Online Sales at 68% higher efficiency than SSC through Performance Max
Croma is one of the largest Indian retail chain of consumer electronics and durables in India with both online and offline presence.
AC & Refrigerator sales peak March onwards and they were looking to generate more revenue online & drive growth through non-Search channels while maintaining efficiency in 2022.
Croma Launched performance max campaigns for ACs and Refrigerators categories early in the month of February to ensure campaigns ramp up by March (before seasonality starts). Post seeing positive results from performance max, they paused SSC campaigns after a month of running these simultaneously.
Partnering with Merkle Sokrati: Sokrati team leveraged First Party audience signals like customer match & Maximise conversion value as per client goal & ensured creative coverage as per Google best practices to help the campaign ramp up faster during the peak period and drive desired results.
Overall, Performance Max drove
Higher Revenue vs SSC
Higher Transactions vs SSC
Higher ROAS vs SSC