Coverfox Scales Operations While Bringing down Acquisition Costs
Challenge
Coverfox’s audience had the potential to scale up much faster than other channels. It was looking for a strategic approach to expand its user base thereby delivering a seamless customer experience.
Approach
Sokrati studied Coverfox’s user behavior and realized that mobile users were responding better and had the potential to scale up much faster than other channels. With a mobile-first approach, Sokrati experimented with multiple recipes containing the right mobile-specific keywords, bidding strategies, location-specific optimizations, and ad formats. Coupled with this, Coverfox also experimented with various landing pages to improve user experience, increasing the volume further and reducing acquisition costs.
Siddesh Kerkar Head – Online Marketing, Coverfox
Results
Keys to success
- Audience Recognition techniques enhanced the scalability much faster than other channels.
- Extensive Keyword Research was carried to improve the relevant search queries.
- Advanced Optimization methods such as strategical bidding and geographical targeting best helped in improving the transaction volume while reducing acquisition costs.
