Coverfox Scales Operations While Bringing down Acquisition Costs
Challenge
Coverfox’s audience had the potential to scale up much faster than other channels. It was looking for a strategic approach to expand its user base thereby delivering a seamless customer experience.
Approach
Sokrati studied Coverfox’s user behavior and realized that mobile users were responding better and had the potential to scale up much faster than other channels. With a mobile-first approach, Sokrati experimented with multiple recipes containing the right mobile-specific keywords, bidding strategies, location-specific optimizations, and ad formats. Coupled with this, Coverfox also experimented with various landing pages to improve user experience, increasing the volume further and reducing acquisition costs.
Results
Keys to success
- Audience Recognition techniques enhanced the scalability much faster than other channels.
- Extensive Keyword Research was carried to improve the relevant search queries.
- Advanced Optimization methods such as strategical bidding and geographical targeting best helped in improving the transaction volume while reducing acquisition costs.