Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that Dalton Dorné, vice president of marketing, has been named to the Direct Marketing News Marketing Hall of Femme, Women to Watch list. She joins an elite group of women who represent a diverse set of industries and companies. All of the honorees are highly customer-focused, innovation-minded marketers that serve as both mentors and team leaders.

Women to Watch is part of the inaugural Hall of Femme program and salutes the women in marketing who have demonstrated standout work and are leaders of the coming generation. Dorné exceeds the program criteria as a data-informed, digitally savvy marketer who drives a growth agenda with direct impact on the company pipeline and revenue. Part art, part science, she understands the value of data and how to gather insights that successfully progress people at various stages of the customer journey.

“Dalton’s focus and commitment to driving growth and moving the business forward is unwavering. She positions content and thought leadership as a true go-to-market asset — delivering against all stages of the journey, from new customer acquisition to expanding existing client relationships,” said George Gallate, EVP and CMO of Merkle. “Her can-do enthusiasm is infectious among the team she leads while flawlessly executing a matrixed marketing plan that is always on, always testing, always performing.”