Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, has been awarded the Adobe 2016 Emerging Partner of the Year, Americas. This honor was presented to Merkle on March 20, 2017 during Partner Day at the Adobe Summit in Las Vegas.
As an Adobe Global Alliance Partner with an industry vertical approach and Specialized status in Adobe Campaign, Adobe Experience Manager and Adobe Analytics, Merkle enables brands to turn their Adobe Marketing Cloud investments into precisely tailored customer experiences.
Merkle grew its full cloud Adobe business at first through industry vertical success in Healthcare and High Tech. Bolstered by the 2016 acquisitions of Axis41, a leading digital agency, and DBG, a UK-based data solutions provider, Merkle expanded its partnership to become a global Adobe partner with the full range of platform capabilities.
Merkle recently launched the Merkle Innovation Cloud (MIC), a rapid prototyping environment that brings to life user experiences on the Adobe Marketing Cloud, targeted with Merkle people-based data.
“We are honored to be recognized by Adobe with this award. As an Adobe partner since 2015, we are thrilled at the rapid uptake by digital marketers of Merkle’s performance marketing know-how and data with Adobe’s leading digital marketing solutions. We look forward to continuing to drive client success through innovation with Adobe in our partnership,” said David Skinner, vice president, Strategic Alliances and Partnerships, Merkle.