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Merkle Names Elizabeth Barden as Executive VP and Chief People Officer

September 25, 2014
Columbia, MD

Merkle (www.merkle.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announces the appointment of Elizabeth (Libby) Barden to executive vice president and chief people officer. In this role, Barden will oversee Merkle’s corporate human resources function, value proposition, and capabilities, which span recruiting and on-boarding new staff; employee development and engagement; reward and recognition programs; performance management; and compensation and benefits.

“Merkle continues to expand rapidly, both organically and through acquisitions, and it must align its HR functions to enable effective change as it continues to evolve and grow,” said Barden. “I am really excited to join the Merkle community as we continue an aggressive growth trajectory and provide a high-quality, great place to work.”

Barden joined Merkle from Accenture, one of the world’s leading consulting companies, where she spent more than 20 years in a variety of senior level positions. Most recently, as the North America Area HR managing director, Barden was responsible for partnering with the executive leadership team to provide strategic direction and drive the people agenda/talent plan for the business, ensuring that the HR strategy properly reflected the business strategy. Prior to this role, Barden was the global management consulting HR managing director where she helped create a unique culture and value proposition within Accenture to drive growth in direct competition with strategic management consulting organizations.

“At Merkle, our employees are our brand and we hire smart, talented people who want to do great work together,” said David Williams, Merkle’s chairman and CEO. “Libby is a recognized industry leader with impressive leadership expertise. Adding her to our executive team will help us to advance in our direction of becoming one of the most admired and best-run companies in America.”

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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