Merkle (www.merkle.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that it has been selected by Exclusive Resorts, the preeminent destination club specializing in bespoke villa and experiential vacations, to be its digital strategy partner. Exclusive Resorts looks to Merkle as their strategic advisor to develop a holistic, end-to-end digital strategy, from the online portal all the way through their onsite experience.

Exclusive Resorts provides their members with a distinctive lifestyle anchored by once-in-a-lifetime experiences. Merkle’s relationship with Exclusive Resorts entails providing digital strategy, digital media services, and execution for the destination club’s search, display, and paid social marketing campaigns.   Merkle will enable Exclusive Resorts to define and provide its membership base with the same unique and personalized on-property guest experience through online and offline marketing communications.

“We chose Merkle because of the team’s deep expertise in digital marketing, and their industry leading analytical reputation to help us leverage our consumer data to make smarter marketing decisions,” said Kristen Nolte, CMO for Exclusive Resorts. “Merkle’s strategic guidance will help us to create a truly integrated and unique experience for our members that emulate their onsite guest experience. We’re excited about this new partnership in evolving our marketing across the digital media channels.”

“We are honored to partner with Exclusive Resorts as their digital advisor and we look forward to developing an innovative strategy that will enable them to more effectively engage with their members in a personalized approach online,” said Andrew Hoeberichts, SVP of Merkle’s Travel, Media and Entertainment Practice.