Merkle (www.merkle.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately held agency, has been named the U.S. digital agency for Habitat for Humanity International. Habitat for Humanity selected Merkle for its extensive history of serving the nonprofit industry.

Merkle’s engagement with Habitat for Humanity will focus on generating funding through multiple digital channels along with providing a full suite of services including strategy, analytics, design, production, reporting and account management. Merkle's partnership with Habitat for Humanity follows the company's past success working with other nonprofit groups such as Save the Children, American Cancer Society and Arthritis Foundation. Merkle continues to explore new strategies and technologies to help its nonprofit clients connect and develop long lasting relationships with their supporters.

Habitat for Humanity International is a nonprofit organization that seeks to eliminate poverty housing and homelessness from the world and make decent shelter a matter of conscience and action worldwide. Founded in 1976, Habitat has built or renovated more than 600,000 homes around the world, providing more than 3 million people with safe, decent, affordable shelter in more than 70 countries.

“We are delighted to partner with one of the nation’s leading nonprofit organizations,” said Jeff Patrick, vice president strategy, nonprofit group. “Merkle’s collaborative, passionate and effective approach in creating robust campaigns for nonprofits will help generate measurable results for Habitat for Humanity and propel their vision forward.”