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Merkle Response Management Group Chosen by Catholic Relief Services for Donation Processing

February 8, 2012
Columbia, MD

Merkle (www.merkle.com), a leading customer relationship marketing (CRM) firm and the largest privately-held agency, announced that its Response Management Group (RMG) has been selected by Baltimore, Maryland-based Catholic Relief Services (CRS) to provide donation processing services in support of the nonprofit organization’s direct mail fundraising program. CRS is the official international humanitarian agency of the Catholic community in the United States that provides relief and development assistance to those in need across nearly 100 countries around the world.

 Merkle Response Management Group is providing a customized donation processing solution that includes mail opening, electronic check deposits, PCI-compliant credit card processing, scan data capture, and document imaging. Timely deposits and efficient data capture are allowing the organization to send timely acknowledgements of gifts to their donors. Images of checks and documents are also searchable and available to CRS staff via RMG’s proprietary web-based image archive and retrieval tool Arch-e.

 The new three year contract represents an expansion of the relationship between the two organizations. Since 2009, RMG has been providing inbound call center and collateral fulfillment in support of CRS’s Operation Rice Bowl, Food Fast, Fair Trade and Global Fellows programs.  The donation processing services were initiated in early June 2011 and are already meeting with great success in improved efficiencies and enhanced accuracy.

 “The number one reason we chose RMG for our donation processing was, to put it simply, technology,” said Nancie Fletcher, director of donor services for Catholic Relief Services. “We now have the ability to quickly access and view a clear image of every piece of mail that comes from our donors – whether it’s a check, a special request or a personal note. This is imperative to the efficient management of our donor communications. We are thrilled with the quality of RMG’s work. The exceptional service and proficiency with which they manage our records have exceeded our expectations.”

 “Earning additional business from CRS has been an honor for RMG,” said Bill Sayre, president of Merkle’s Response Management Group. “We take pride in delivering an efficient solution for CRS, backed by 29 years of best practices experience that provides the organization with best-in-class donation processing services. It matters to RMG that we can assist a cause that does such important work for the international community. CRS can count on RMG to relieve the stress of donation processing so they can focus on their vital mission.”

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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