Merkle (www.merkle.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, today announced the winners of the Marketing Innovation Awards, honoring those companies, brands and marketing leaders who are driving the advancement of the CRM movement. The award winners were announced on June 7 in a special ceremony at Merkle’s 9th Annual CRM Executive Summit, held at The Ritz-Carlton in New Orleans, Louisiana.
The Marketing Innovation Awards tied directly to the theme of the 2012 CRM Summit, “Creating Sustainable Competitive Advantage through Customer Strategy as a Business Strategy”, where a combination of keynote addresses, intensives, breakout sessions and one-on-one guru meetings imparted practical insight for maximizing the lifetime value of customer relationships. The awards were designed to celebrate the accomplishments of companies, brands and marketing leaders who effectively drive market engagement, advance customer experience and further marketing effectiveness and accountability through smart technology and marketing process integration across the enterprise.
A distinguished panel of judges including Charlotte Mason, Professor of Marketing, University of Georgia, Jim Warner, consultant and advisor for growth stage companies in digital media and marketing and Larry Kimmel, President Emeritus of the Direct Marketing Association, evaluated entries across three categories. The following organizations and their associated campaigns were awarded top honors for excellence in marketing innovation:
Customer Experience Excellence: 1-800-Flowers “Leveraging Innovative Social Media Initiatives to Drive Social Conversions”
Enablement and Optimization Excellence: AARP “Acquisition Program List Sourcing Optimization”
CRM Strategy Excellence: Schneider Electric “Global B2B CRM Transformation”
“Merkle congratulates all the winners for their forward-thinking innovations in customer relationship marketing,” said Merkle Executive Vice President and Chief Marketing Officer, Craig Dempster. “As our industry moves aggressively toward true customer-centric marketing, it is thought leaders such as these who will set the bar for success.”
To learn more about Merkle’s CRM Summit, including this year’s thought leadership, speakers and sponsors, visit the Summit eBook.