Merkle (www.merkle.com), the nation's fastest growing customer relationship marketing (CRM) agency, has named Cyndie Beckwith Vice President, Client Team Lead for its Dell Americas client relationship. The appointment is in support of the company’s growing and evolving partnership with Dell, in which Merkle designs and implements solutions in support of Dell’s customer-centric communications platform.

In her role, Beckwith is responsible for managing the integrated delivery of strategy, analytical, data and technology services in support of Dell’s CRM operations. She will be providing strategic direction to help grow their business and support their multi-channel marketing activities in the Americas.

“In my experience in the industry, I have always been impressed by the caliber of people at Merkle, and the company’s excellent reputation for providing superior multi-channel CRM services,” said Beckwith. “I am excited about joining a company that is focused on developing strong partnerships with its clients, and truly cares about the success of their customer-centric initiatives.”

Cyndie joins Merkle with more than 20 years in database marketing and consulting experience, most recently with Walmart.com, where she was VP of Customer Experience and Operations. Previously, Cyndie also held leadership roles in CRM and consulting for the California State Automobile Association, E.piphany and Epsilon. 

“Cyndie’s experience with operationalizing CRM in call center and web environments matches well with the current focus and priorities for the Dell CRM organization in the Americas,” said Scott Cone, Sr. Vice President and General Manager of Merkle’s Client Leadership Group. “She will also be working closely with Merkle’s support team for Dell’s global initiatives, to coordinate the delivery of consistent global capabilities and regional priorities for Dell’s Consumer marketing.”