Merkle (www.merkle.coma leading technology-enabled, data-driven customer experience management (CXM) company and part of Dentsu Aegis Network, has been selected by Google to join their International Growth Programme.
Google’s Global Business Solutions aim to overcome clients’ operational hurdles through one-to-one advice on localisation, global payments, international logistics and global customer experience. The programme also provides scalable and global insights on relevant partner networks.
The new partnership provides an exciting opportunity for digital growth, export strategies and operational efficiency. As one of the very few Google trusted International Growth Partners, Merkle can support clients with their internationalisation goals, through removing their operational hurdles, creating online marketing campaigns in new markets, and accelerating international growth in their existing markets.
Through the International Growth Program, Google and Merkle are helping clients to scale their international expansion, find the most relevant distribution network and achieve best-in-class customer experience globally.
Hanane Yessou, International Growth Consultant, Google said "Merkle was selected for the second year in a row as a Google Partner within the International Growth program. The objective of the program is to highlight those agencies who are equipped with the right resources, tools, and talent to manage and grow international businesses and Merkle is an excellent example of such a reality".
“We are delighted to have been selected by Google as an international growth partner. This both strengthens our relationship with one of our most important partners and allows us to help our clients in their ambitions to compete on a global scale. This year has brought unprecedented challenges and the marketplace continues to grow more dynamic by the day, but with this deepening of our partnership, Merkle and Google hope to be able to support clients with navigating the international market, reaching new audiences & achieving success for their business.” Added Laura Collins, VP Digital Delivery, Merkle EMEA.