Create Experiences That Matter
Whether you're working with customer journeys, digital content, CRM, or loyalty programs—personalisation is no longer a nice-to-have. It’s essential for building meaningful relationships and driving long-term engagement.
Join us for a lunchtime event where we explore how data-driven personalisation can transform your organisation’s communication strategy. Learn from real-world examples and get practical insights you can apply right away.
Details
Location: Merkle, Åsögatan 108, Stockholm
Date: November 6
Time: 11:00–12:45 (12:45 - 14:00, Bonus Workshop)
Lunch included
Register Now
We’d love to have you join us. Submit the form to secure your place. More information about the event follows soon.
Agenda
10:45–11:00 – Arrival & coffee
11:00–11:10 – Welcome from Merkle
11:10–11:40 – What Your Organisation Needs to Succeed with Personalisation
Speaker: Rasmus Houlind, CXO at Agillic
11:40–12:10 – How the Swedish Red Cross Built Stronger Engagement Through Personalisation
Speaker: Ida Söderbäck, Loyalty Manager at the Swedish Red Cross
12:10–12:45 – Lunch & networking break
Bonus: Exclusive Workshop (Limited Seats Available)
12:45–13:45 – Interactive Workshop: Identify the Right Skills for Your Organisation
This hands-on session is designed for selected participants and will help you map out the capabilities needed to succeed with personalisation.
13:45–14:00 – Wrap-up & goodbye
Meet the Speakers
Rasmus Houlind – CXO at Agillic, author of Hello $Firstname, and founder of the Omnichannel Institute. Rasmus helps organisations use data, content, and technology to build loyalty and engagement.
Ida Söderbäck – Loyalty Manager at the Swedish Red Cross. Ida leads the development of personalised donor journeys, loyalty programs, and data-driven communication. She’s been instrumental in integrating CRM systems and automation to boost conversions and strengthen supporter loyalty. Ida and her team, were recognised for by SWEDMA in September when they won the MarTech Award 2025.
Rasmus Houlind
CXO, Agillic
Ida Söderbäck
Loyalty Manager, Swedish Red Cross
What You’ll Gain
- A clear framework for building scalable personalisation strategies
- Real-world examples of how data and CRM can drive loyalty and engagement
- Insights into agile ways of working with content and customer journeys
- Inspiration from leading experts in personalisation and customer experience
- Networking with peers facing similar challenges and opportunities
- Optional access to an exclusive workshop tailored to your organisation’s needs
Who Should Attend?
This event is for marketers, CRM specialists, content creators, and strategists looking to elevate their customer experiences through personalisation. Whether you're in retail, media, tech, or any customer-facing organisation—this session is for you.
This event is co-hosted with Agillic