It’s no surprise that the fast-paced digital-first customer expectations that erupted from last year’s events are here to stay. The most captivating experiences from brands have quickly become the new customer expectations going forward. This report discusses our findings and insights that reveal how brands can succeed by collecting and organizing the right data to power use cases and activating them in their marketing strategies.
Merkle surveyed 600 marketing, analytics, and technology executives at leading organizations across the U.S. and U.K. to see how their data collection strategies are evolving, how they’re activating that data; what they are prioritizing, and how they are investing in the near and longer term. Download the report to view insights such as:
CDP helps improve customer experience and operational efficiencies