We go beyond IT implementation to transform the Pharma, Healthcare and Life Sciences sectors. Our expertise in data-driven customer experience, AI-powered insights, and omnichannel engagement helps organizations optimize patient interactions and enhance operational efficiency.
We craft regulatory-compliant digital marketing strategies and leverage cutting-edge technology to bridge the gap between innovation and human-centric healthcare. Partnering with industry leaders, we drive adaptability and transformation, ensuring our clients achieve excellence in digital health, patient and HCP engagement. Together, we shape the future of healthcare.
Key offerings
Maximizing Your Health & Life Sciences CRM Migration Opportunity
By 2030, all Veeva, IQVIA, and Salesforce Life Sciences cloud customers will need to migrate to a new CRM. This is more than just a transition – it’s an opportunity to redefine your CX strategy. Merkle is here to help you transform this migration into a powerful catalyst for growth, ensuring a seamless transition, full compliance, and the innovative solutions your business needs. Let’s work together to shape the future of customer engagement and drive lasting success in the healthcare sector.
A Recognized Leader in Content Supply Chain*
In today’s fast-paced marketing landscape, organizations struggle to meet the demand for high-quality, personalized content. Our Content Supply Chain Optimization streamlines workflows - powered by our special unit dentsu Health - automates tasks, and boosts efficiency. With omnichannel platforms like Adobe, Veeva, and DAM, CRM, and PIM systems, it ensures seamless content creation, management, and distribution while addressing industry-specific challenges.
Driving Digital Transformation in Life Sciences Sales & Commercial Operations
At Merkle, we revolutionize Health & Life Sciences sales and commercial strategies by leveraging cutting-edge digital solutions. From custom platforms and conversational AI to business intelligence and machine learning, we optimize operations, enhance workforce efficiency, and drive measurable results. Powered by dentsu Health's expertise in the Health & Life Sciences sector, we help commercial teams unlock their full potential and stay ahead in a rapidly evolving industry.
Merkle, a brand of dentsu, operates under the strategic umbrella of dentsu Health – our global healthcare expertise unit. Leveraging dentsu’s international network and regional market knowledge, we deliver integrated services across strategy, technology, creative, and media.
As a partner along the entire online and offline customer journey, we help healthcare, pharma, and life sciences brands build stronger connections with patients and improve access to care through data-driven, personalized, and patient-centric solutions. Effective. Efficient. And sustainable.
Laura Felbecker
Sales Manager, Merkle DACH