Play
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$35B+
In global annual revenue through Merkle-developed digital applications, across B2C and B2B industries -
$20B+
Optimized annually through digital shelf and ecommerce business management services -
$5B+
In revenue created through net-new business models and value streams since 2021 -
650M+
Loyalty members across managed programs and platforms
Consulting & Business Operations
Our consulting combines business, technology, and AI strategy, grounded in nearly four decades of trusted operational expertise.
Experience & Product Innovation
We build globally scaled flagship experiences, shaped by proprietary insight into how people actually behave.
Engagement & Loyalty
From some of the industry's earliest promotions to the full-service work we do today, we grow customer equity and inspire advocacy that lasts.
Platforms & Engineering
We don't just build technology, we engineer for scale, modernize what's already there, and make AI investment pay off.
Analytics & Insights
As a global leader in market intelligence, analytics, and data science, we turn insight into commercial and customer success.
Play
Recognized Global Leader in Adobe Services and Innovation, building GenStudio solutions at enterprise scale
Salesforce five-time Partner of the Year and Retail Innovation Award winner, powering loyalty on Salesforce Data Cloud
Braze Global Service Partner of the Year and Platinum Delivery Partner enabling large-scale CRM, engagement, and loyalty solutions
Snowflake Elite Partner delivering unified identity, predictive analytics, and AI-powered solutions through the Snowflake Data Cloud
Digital Experience Services Leader
Recognized as a Leader in the 2024 and 2025 Gartner® Magic Quadrant™ for Digital Experience Services Report, reflective of the digital experience work Merkle leads across the dentsu network.
Digital Commerce Services Leader
Named a Leader in the Everest Group’s 2024 PEAK Matrix® for Commerce Services assessment, recognizing our work unifying data, technology, and operations to help brands build commerce solutions that grow revenue.
The Everest Group’s 2024 PEAK Matrix® for Content Supply Chain Services assessment named dentsu a Leader, citing strategic investments in AI-driven content solutions shaped by Merkle’s expertise.
Experience Design & Build Leader
Recognized by IDC as a Leader in their 2025 MarketScape for Experience Design and Experience Build Services assessments, reflecting our ability to shape and deliver customer experiences end-to-end.
Named a Leader in the Everest Group 2024 PEAK Matrix® for Marketing Services assessment for the second year in a row, reflecting our data-driven approach to client marketing.
Customer Data Strategy & Activation Leader
Named a Leader in The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022 report, recognized for our deep analytics expertise and analytical approach to client work.
Excellence in AI Strategy Consulting
Awarded the Minsky Award at Cypher 2023 for Excellence in AI Strategy Consulting, recognizing Merkle’s Unified Marketing Solution for using AI to build new capabilities and boost performance.
Webby Awards Winner
Honored across web, social, and software categories over multiple years, from creative storytelling to digital innovation, including a Webby Winner and a People’s Voice Award.
Two-Time Loyalty360 Winner
Recognized by Loyalty360 as a 360-Degree Supplier, earning Platinum in 2024 and Bronze in 2025 for the best combined performance across client loyalty programs.
