Jim runs the Experience & Commerce practice for Merkle Americas. Jim joined Merkle in August 2021 as part of the LiveArea acquisition where Jim served as President. Jim’s team is responsible for delivering services that include XD and strategy, commerce, product management, content management, performance marketing, promotions, loyalty, gamification and digital messaging.

Before joining LiveArea, Jim served as President of the Connected Communities consulting practice at Intersection, a leading smart cities technology and media company. During his tenure, Jim worked on projects that included designing and launching the visitor experience for the Empire State Building and developing Digital Master Plans for some of the largest mixed-use real estate developments across the globe including Hudson Yards.

Jim brings decades of technology and consulting leadership, digital agency expertise, connected commerce experience and executive management experience to Merkle. He has spent his career building teams and helping enterprises grow and manage significant, often disruptive change by applying the power of digital to enable innovation, creativity, and build competitive advantage. He has overseen complex, multi-year enterprise digital transformation initiatives for leading brands across a wide variety of vertical markets, including financial services, CPG, insurance, media, technology, and more.

Jim is an energetic digital advocate who applies his expertise, analytical skills, and insights as an entrepreneur and change agent to help companies adapt in today’s digital era and add value to every client interaction. He is passionate about helping clients explore and navigate new digital frontiers through the intelligent application of strategy and technology. He is adept at creating high energy, high performance, and collaborative cultures.