Today's customers and their interactions with others are hyper-connected, so when measuring real customer value, marketing organizations need to start focusing on the digital and social potential of their customers.
Merkle’s Identity Management experts will help you understand how identity management today requires a change in your consumer data management strategies to support successful marketing execution and insights.
Each holiday period’s scheduling is a little different than the last due to the nature of the shifting number of days between Thanksgiving, when holiday shopping demand traditionally begins in earnest, and Christmas.
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