Field of Visions series - Episode 1 - The Culture of Innovation
Field of Visions series - Episode 1 - May. 30, 2022
Welcome to our Field of Visions series where we will share forward thinking perspectives around the future of customer experience. Join us and learn how industry experts achieve desired outcomes, exceed customer expectations, and shape long term loyalty in a human centric way.
In the first episode, Benoit Soucaret and Sam Mansfield discuss how to foster innovation in your working practices to enable innovation on behalf of the customer.
You can also watch the video podcast on our YouTube channel.
Merkle Connected
This podcast discusses CX transformation with those who enact customer experience change for the world’s leading brands. We’ll be hosting a wide variety of speakers from across the whole world of CX – giving you on-the-ground strategic advice and best practice from experts both within Merkle, and drawn from further afield. Discussions will take in all things data, tech, strategy, analytics, creative and more - giving you the ideas and know-how that you need to develop transformational, data-driven customer experience management practices for your brand.
Episode Details
Host
Chief Marketing Officer, EMEA
Guests
Chief Experience Officer, Experience & Commerce
Head of Strategy, Experience & Commerce
Episode Details
In this episode we will be discussing:
- What innovation really means and why is it important.
- How can brands think about approaching innovation?
- How should companies organise for innovation?
- The ways in which brands can get started.
