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Business Transformation: Changing your mindset to bring about change

Episode 16 - August 15, 2022

As customer expectations rise, it's not enough that today's organisations invest heavily in data and technology solutions to keep pace. Business leaders must also explore a change in cultural mindset if they're to deliver ongoing, sustainable, value from this expenditure. Niyi Duro-Emanuel, Strategy & Transformation Lead SVP Merkle UK speaks to Neil Westlake-Guy, VP Transformation Merkle UK, Mark Clydesdale, VP Transformation Practice Lead Merkle UK discuss.

You can also watch the video podcast on our YouTube channel.

Merkle Connected

This podcast discusses CX transformation with those who enact customer experience change for the world’s leading brands. We’ll be hosting a wide variety of speakers from across the whole world of CX – giving you on-the-ground strategic advice and best practice from experts both within Merkle, and drawn from further afield. Discussions will take in all things data, tech, strategy, analytics, creative and more - giving you the ideas and know-how that you need to develop transformational, data-driven customer experience management practices for your brand.

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Episode Details


Strategy & Transformation Lead, SVP
VP, Transformation & Strategy
Transformation Solution Lead (VP)