This edition of the Dossier provides actionable insights on topics that include paid and organic search, loyalty, and multi-channel co-op marketing. Dossier 8.1 features the following articles:
- Preparing for Google’s Mobile-First Search Index
- Advertising with Amazon Sponsored Products
- Loyalty’s Powerful New Role in the Successful Enterprise
- Why Google Shopping Yields Smaller Orders, and Why That May Be Okay
- Say Goodbye to Keywords: Baidu Industry Bidding
- Making the Most of Co-Op Advertising with Digital
