As well as unique in-store experiences, The Entertainer offers a frictionless online and mobile customer experience, enhanced by a click-and-collect service. The Entertainer chose Merkle as its long-term partner to assist in the strategy and implementation of SAP Commerce technology.  

The SAP Commerce solution implemented by Merkle provides the infrastructure for a content and image-rich interactive and responsive online user experience. Enhancements include a mobile-first approach, streamlined customer journey for faster buying, improved performance to support higher levels of traffic, faceted search and navigation, and a ‘Present Finder’ tool. The site closely reflects in-store branding, demonstrating The Entertainer’s synergistic approach to in-store and online.

“We’ve worked with SAP for seven years, and our ecommerce business has been on a huge trajectory of upward growth since we started.”

Rob Wood

Head of Online