Merkle selected as SAP strategy leaders by The Entertainer
As well as unique in-store experiences, The Entertainer offers a frictionless online and mobile customer experience, enhanced by a click-and-collect service. The Entertainer chose Merkle as its long-term partner to assist in the strategy and implementation of SAP Commerce technology.
The SAP Commerce solution implemented by Merkle provides the infrastructure for a content and image-rich interactive and responsive online user experience. Enhancements include a mobile-first approach, streamlined customer journey for faster buying, improved performance to support higher levels of traffic, faceted search and navigation, and a ‘Present Finder’ tool. The site closely reflects in-store branding, demonstrating The Entertainer’s synergistic approach to in-store and online.
YOY increase in sales.
YOY increase in site speed.
YOY increase in search conversion.
Keys to success
- Create an infrastructure that could scale to meet growing customer demand
- Support an omnichannel environment that customers
- Partnered with SAP to help design a strategy and solution to fit The Entertainer’s needs.