In selecting a partner, Crocs sought an agency combining design, user experience, and technology expertise to bring its vision to life online. “Working with Merkle, we created an engaging shopping experience and then collaborated as co-development partners to integrate the experience into our global Salesforce Commerce Cloud platform in such a way that allows us to continue to innovate on the experience as we learn more about how customers interact with the Personaliser,” said Harvey Bierman, Vice President, Global Technology and Operations for Crocs.  

Merkle implemented the Jibbitz™ Personaliser, through which buyers can select, place, and purchase charms in a visual representation of Crocs clogs and sandals, personalising shoes with unique style and creativity. The palette includes hundreds of charms across multiple categories, including symbols and sayings, well-known characters, emojis, food, letters and numbers, sports, and more.

“Customisation is a key topic in retail and footwear today. Our Jibbitz Charm Personaliser gives us a global platform to engage and entertain customers and makes it easy and fun to accessorise Crocs shoes in a creative way that simplifies purchases, too.”

Feliz Papich

Director of Global Digital Product Management