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App Store SEO (ASO) drives an all KPI growth for Pizza Hut UAE

Challenge

Pizza Hut UAE is a well-known multinational restaurant chain & international franchise.

We collaborated with Pizza Hut MENA's existing digital team to strategize and implement several App Store SEO best practices across both Apple and PlayStore platforms for the UAE & Kuwait markets.

Approach

  • We performed keyword research as well as analysis of similar sites to capture a consolidated list of best practices
  • Aligned with Playstore (Android), App Store (Apple) best practices
  • Re-wrote content including Title, short description, long description, promo content
  • Sentiment analysis to identify + fix user experience opportunities
  • Localized content based on localized keyword research

Results

Three months after changes went live:

  • Play Store (Android) Visitors: +213%
  • Play Store (Android) Downloads: +48%
  • App Store (Apple) Impressions: +221%
  • App Store (Apple) Total App Views: 2x improvement
  • App Store(Apple)  Downloads: +77%
  • Conversions: +50% across platforms