App Store SEO (ASO) drives an all KPI growth for Pizza Hut UAE
Challenge
Pizza Hut UAE is a well-known multinational restaurant chain & international franchise.
We collaborated with Pizza Hut MENA's existing digital team to strategize and implement several App Store SEO best practices across both Apple and PlayStore platforms for the UAE & Kuwait markets.
Approach
- We performed keyword research as well as analysis of similar sites to capture a consolidated list of best practices
- Aligned with Playstore (Android), App Store (Apple) best practices
- Re-wrote content including Title, short description, long description, promo content
- Sentiment analysis to identify + fix user experience opportunities
- Localized content based on localized keyword research
Results
Three months after changes went live:
- Play Store (Android) Visitors: +213%
- Play Store (Android) Downloads: +48%
- App Store (Apple) Impressions: +221%
- App Store (Apple) Total App Views: 2x improvement
- App Store(Apple) Downloads: +77%
- Conversions: +50% across platforms
