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Offline to online media: Taking a customer-first approach to integrated media

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What is the Microsoft Audience Network (MSAN)?

Microsoft Audience Network (MSAN) is a set of incremental and premium native placements beyond that of the Microsoft Search Network (Bing, AOL, MSN and Yahoo) across devices.
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Why Attention Trumps Viewability

The 1970s Nobel Prize winning economist, Herbert Simon coined the term “Attention Economy” saying: “What information consumes is the attention of its recipients. Hence a wealth of information creates a poverty of attention”.
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Should brands ditch the discounts in times of recession?

During periods of low economic confidence, it can be tempting (and fairly easy) for brands to increase the number of price promotions they run in a bid to win over cost-conscious consumers. But is this the right decision for countering drops in sales and long-term brand health?
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Tips for advertisers ahead of budgeting season

The topic of 2023 budgeting has been a key focus for many of our clients over the past few months; what should they be spending and how should they be spending it? It’s no secret that with inflation hitting double digits, consumer habits will change, prioritising necessities.
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2022 Customer Experience (CX) Report

Here at Merkle, we know the importance of customer expectations, but are businesses keeping up? We conducted some research to find out the gaps.